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This is going to be a short post because while this traffic earner is often forgotten or overlooked, it’s a great way to get easy repeat traffic every year. It’s so simple that it’s a little bit funny. Just dedicate a good amount of time and effort to making a solid holiday-related post right before the holiday in question and watch as people return to the post year after year.

Last night, well-known blogger and photography tipster, Problogger tweeted about how he loves all the residual traffic that flows in this time every year from a single post, How to Photograph Fireworks Displays. The graph above shows that traffic and it really drives home what I wrote about last month, Discuss Topics That Create Magnetic Traffic. While you have to work hard to create a solid, useful post that people will want to come back to every year, the rewards are worth it and you’ll be reminded of that every time that holiday rolls back around.

Your homework: Think about the next major holiday (I’m thinking about Halloween already) and start planning a post for it now. Take the time to perfect that post and then publish just before the holiday for the best results.

Happy 4th of July, everyone.